SEO: Simulating Organic Growth On A Busy Schedule
SEO: Simulating Organic Growth On A Busy
Schedule by: Daniel Detlaf When you first launch a
website, you naturally want all the content crammed into
it that you can lay hands on. But if it's...
web site design articles
SEO: Simulating Organic Growth On A Busy Schedule
by: Daniel Detlaf
When you first launch a website, you naturally want all the
content crammed into it that you can lay hands on. But if it's
real traffic you're looking for, consider taking a more patient
approach.
Anyone involved in SEO can tell you that organic growth of
relevant content is the most successful long term strategy for
search engine placement. When people read that, however, their
brains toss the part they don't understand or want to deal
with: organic. What they see is successful long term strategy
and search engine placement. And that's where the trouble
starts, because it's the organic growth that does the work.
What do people mean when they talk about organic growth?
Organic growth means slow, steady, continual growth - the
way plants and animals grow. When Google ranks your site they
look for this pattern of growth to help determine whether your
site is for real. Think of an informational site you visit a
lot, a forum perhaps, or a site like Wikipedia. Those sites did
not spring into being overnight, chock full of content and with
a hundred links pointing to them. They started as miniatures of
themselves, and as people posted messages and articles they got
bigger and bigger.
How can this be harnessed to help promote a website?
Timing of updates can be more important than size of
updates. A lot of webmasters have a hard time updating their
site regularly. They have day jobs, families, and other
websites to run. This can lead to a tendency to update sites in
large infrequent chunks.
To get the maximum benefit from your updates, do this
instead: When you get time to update your site, prepare and
arrange your new content so that it can be uploaded in small
pieces. Get everything ready to go so that the only task
remaining is the actual publish. Then upload each small piece
separately, allowing a day or two to pass between each
upload.
By doing this your website ends up with the same content,
but search engines monitoring how frequently you update will
see a pattern of steady growth. You can still write or gather
all your content in one fell swoop, just dole it out to your
webserver slowly instead of as a single publish. You won't see
immediate results, but give this a month or two and search
engines will take notice, to your benefit.
SEO: Simulating Organic Growth On A Busy
Schedule
SEO:
Simulating Organic Growth On A Busy Schedule by:
Daniel Detlaf When you first launch a website, you
naturally want all the content crammed into it that you
can lay hands on. But if
it's...
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