If your Web
Site is going through Winter right now, then
Get
Ready for Summer!
Same as when we were kids we would plan and
talk about what we would do when Summer
finally got here, BUT, we still made the
most of the Winter Months.
So we should follow that same pattern that we
lived by back then, by making the most of
WINTER WHILE EAGERLY LOOKING FORWARD
TO WHEN SUMMER ARRIVES!
Ok, so what
consitutes Winter for a person who has a WEB SITE?? For a
START
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lack of Visitors |
 |
No Income |
 |
Loss of Motivation
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That Seems like Winter to me. Ok, so how do
we profit from this cold snap?
First off we need to look at what
the current problems may be affecting our Web
Site.
And then make a plan to fix them, which will give us
a renewed ZEAL for our beloved
Web Site and solve the motivation issue.
Ok so to keep it simple we will deal with the other
two points, which were lack of income
and not enough traffic.
If we prioritize the two, the lack of
traffic would be the most critical factor to deal
with.
So how can we get traffic, there are a numer of ways, some
of them are;
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P.P.C Advertising |
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Employ a Marketing Company ( To do it for us ) |
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Put some desent Content on our Web Site, for when
someone does turn up |
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Run a Links Campaign |
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Submit our Web Site to Internet Directories |
Seeing as it is Winter and funds are scarce, the last 3 are
probally our best bet at this point.
At this stage l am assuming that you are just starting out
and are not savy enough yet or that you
do not have your own product to sell at the moment. But we
are an Affiliate.
Ok so we want to know a few things in order to set up a
realistic campaign.
1. How much do we earn per sale?
2. What sort of conversion rate are we expecting?
3. How much do we need to make per week from our
campaign?
So without going silly lets say we make $10 a Sale and we
exspect 1 Sale per 300 Visitors, we
would also like to make $1200 a week , NOT COUNTING INCOME
TAX
So we now have a model to work with, which will give us
the Traffic details we need to aim for.
That means 1200 divided by 10 = 120 sales a week we need to
achieve.
So at 1 Sale per 300 Visitors that goes,
300 X 120 = 36000 Visitors Per WEEK we
NEED.
WOW that is a lot of
People!!
Of course the figures will be different for each
person, depending on how much you want to earn, how much
you recieve per sale and your conversion ratio.
But you can safely use
the same maths that l used here to gauge the traffic
you will need.
lf the amount of traffic you need to generate a week is more
than you know how to get, there are some ways around it...
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