Search Engine Optirmization Part 3 | Website Design Software

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l am only going to look at a few ways to get traffic for free, as l feel it is important to know how to do that first, then when you can tell what your conversion rates are, you are at a better place to work out if a Paid Campaign will make you money rather than cost you money based on a Guesse! At least this way, if you miss calculate you still have some free traffic to soften the blow a bit.

First things first. You will need in-coming links from other Web Sites. Just a quick point here before l get going, it is worth spending a few dollars to get a good links program. When l first started l raced out and got as many links as l could, my links were being controlled by another company and after l had over 2000 in-bound links they lost my links page for 3 days and l lost over a 1000 of those in-bound links, not to be detered l increased my efforts to try and get back over 2000 links. After putting on another several hundred links l had not gotten any further as the Web Sites l had been linking to were still removing them and l had no easy way to contact them even if l knew who they were. To make matters worse after several weeks l started to make some head way again, then the same company had my links pages down for over 5 days and you guessed it l lost most of my links from it. In all a few hundred hours work down the drain, for the sake of not spending upto a $100 at the start, l have also seen some good programs for $10 to $70 a shot all are different and have different features.

So we are ready to go now we know what we are selling how much we need to sell and also have a Web Site as well as a decent program to look after our links pages for us. So where do we get links and what sort of links do we want to point to our Web Site? There is already another web page on this site with a lot of search queries you can use at Google to search their listings so l will not re-hash them here. What we will look at are both Reciprical Link Directories as well as Internet Directories.

As with most things on the Internet there are both good and bad. So lets stick with the good !

There are heaps of top quality Reciprical Link Directories on the Internet as well as heaps of top quality Internet Directories. Just go to each and sign up fill in the form and place a link back to them with the details they tell you to use, if you are happy to do so. This will give you some in-bound links to your Web Site.

This is getting way long, so l am going to cut it short, but in case someone reads it before l finish it, these are the attributes that you would prefer in the links pointing to your Web Site.

	Page Rank
	Traffic
	Related Topic
	Indexed by Google
	On a Static Web Page WHY? Page Rank is a Measure of Importance that Google places on that Web Page, and it is transferable, in that you then are counted as being a little bit more important than you were before because they are pointing to you. Traffic hopefully some of their visitors might visit you if they can not find what they were looking for there, also the Web Site will get Spidered a lot and then your Web Site will get spidered and indexed more because of it. Related Topic as it carries more weight that way. It is like a Boxer saying you are a good fighter, more people would place more emphasis on it, compared to the dentist telling them the same thing. Indexed by Google so that way the Google Bot, will find your Web Site faster, as it is simply a script that follows links and indexes what it finds. The Data that it indexes is what is generated when you do a Search for anything at Google. So the Higher the importance that google places on your Web Page the higher you will appear in the Search Results. On a Static Web Page this is because the Google Bot can not follow Java Script as there is the potential for it to be trapped in the code. So in General a static page is a safe bet. As Google can Spider them, and Index what it finds. Last quick point, as l said a Web Page is Ranked, not a Web Site. So a Web Site's HomePage may have a Page rank of say 5 and the next Web Page under it may have no Page Rank or a Page rank of 0, which is where all pages start, there can be many reasons for this, but the point l wanted to make was to look at the Page Rank of the Page that is linking to you and not at the Home Page, as the Page your Link is on is the Page passing reputation to your Web Page. Also do not get so caught up in Page Rank that you refuse Pages Linking to you that have no Page Rank yet specially if they are Related Topical Webpages. If they are any good down the track they will have Page Rank to pass onto you as you will to those that you Link to. Also imagine Page rank was a Dollar and there were only five Links to other Web Pages, each Link is now worth 20¢, but if there were 20 Links then each Link would now only recieve 5¢. The important point to rember is that the Web page that the links are on DOES NOT DECREASE in Value, it is still worth $1, even if there were 100 Links leaving from it, the only variable is the value being passed to the Web Pages recieving the links from that Web Site.

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Page Rank is a Measure of Importance that Google places on that Web Page, and it is transferable, in that you then are counted as being a little bit more important than you were before because they are pointing to you.