Website Content

Web site content is simply referring to what you have on your web page for others to access, be it written, visual or interactive like a form or even a game like those found at Yahoo. There has been a lot of talk about fresh content of late. With the emphasis being that if your site does not have regular and fresh content, then your web site will not succeed!

Fresh content, has been referred to many times as the life blood of any good Web Site. This is true to a point, but even bad content can be classified as fresh content, if it has just been written.

Which is why l think, that the emphasis should not be placed on, the newness of a piece but rather on whether or not, that piece of content addresses the topic as well as the audience to which it was originally penned, or typed, in today's terminology. So where does that leave content and more importantly, the content that we place on our websites?

If we take the metaphor above, and allow ourselves to compare fresh content on a Web Site in contrast to the  Blood which flows through our veins. That would leave a lot of web site's out there well and truly past there used by date, having had there last fresh entry, years ago. There are a few that spring to mind which fit into this criteria. Some of which have a PageRank above 7 out of 10, on Google's Page Ranking system. Which leaves me wondering, if there is a motive behind all of the people running around saying that unless you have fresh content your web site will suffer from Google's algorithms.

Maybe someone should tell Google about it. Or maybe we are getting fed incorrect information from people who stand to gain financially from all the hype. l have come to the conclusion, that although fresh content is a great thing to have on your website, it is just 1 more piece of the puzzle. More important pieces would be, the relevancy and accuracy of the content in relationship to your topic.

Web Site Content.                                                           

How much is enough?

That will be different all the time. Factors such as who you are trying to reach, what you are trying to say and even what you are trying to get them to do, such as buying something from you, as in a commercial web site. As an example, a Web Site targeting New Mothers, and providing information on child raising from infancy to kinder garden, as well as listing contact and support groups listed by location. l am sure that if the information was well presented and easy to access, as well as being both accurate and topically related, such a web site would be an invaluable asset to any New Mothers. Compare that with a web site that has more raw data but it is so unorganised that nobody can make head nor tail of it. l am sure that if it came down to which web site a Young Mother would revisit when she needed some information regarding her young child, that she would choose the first one.

So if we take the implications of the previous example, and apply it to any web site, we should be able to use it as a rough guide. Try to keep your information (content) both accurate as well as aimed at your target audience. l know there are a lot of people out there pushing content, content, content, in order to get traffic that will click on your Google Ads. But if we remove all of the hype and emotion and look at it honestly, they will more than likely just leave, never to be seen by you again. The best example of what works, is to look at who you consider to be the best at what you want to do. Then copy what they are doing. In principle, not in plagiarism.

After you have looked and thought about what your role model is doing, now is the time that a few well picked tool may come in handy. the tool of which l am about to tell you about, will give you a good idea as to how your role model has structured there words on their web site. Which is free to use and will give you a lot of useful data. http://www.ranks.nl/  . This is a great tool which is available to anyone who is interested in looking at the word structure of any web site page.