How
Autoresponders Boost Sales by up to 400%
by: John
Lynch
Imagine going to bed and waking up in the morning to find that
you made sales while you slept - all because of your
autoresponder!
What exactly is an autoresponder? An autoresponder is an
automated email program that responds to an incoming email with a
message written by you. The message can be written once and loaded
in the autoresponder and forgotten about. It's as easy as that.
Some Uses for Autoresponders
1. Use autoresponders as an immediate acknowledgement to those
who send you information. Let the recipient know that you have
received their message and when to expect a reply.
2. Create a FAQ document to answer commonly asked questions
about your product or service. Use the familiar question and answer
format.
3. Collect names and email addresses by using a capture form.
This allows you to build a list and as marketers keep saying, lists
lead to repeat sales.
4. Make all your articles and newsletters available via
autoresponder.
5. Offer free reports or e-courses to show your expertise to
your customers. This is a great way to capture prospects' name and
email address for future follow-up.
6. If you publish an e-book, put the different chapters or
excerpts in your autoresponder.
7. Archive issues of past ezines and put some of the best ones
in an autoresponder and let your prospects access them.
Before you send out information via an autoresponder you should
always check the content for spam triggers that may prevent your
messages being delivered. To have a free check on your
emails/messages go to: http://www.merchant-account-service.com/stop_spam_mail.html
If you are not using an autoresponder already you may be losing
up to 400% of potential sales. Research shows that autoresponders
increase your exposure to your prospects and this increased contact
with them leads to higher sales.
Remember if you're not using an autoresponder and gaining these
sales, your competitors will! | 
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