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Get More Website Traffic
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by: Andrew Daigle
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Copyright 2005 East Tech LLC
If youre an online marketer and own a website, you know the key to making sales is getting more traffic
to your website. You also know all web site traffic is not created equal. You not only need lots of web
traffic, you need lots of targeted traffic. Thats the key and once you have it, your sales will increase
exponentially.
The best way to get targeted website traffic is to use Pay-per-Click (PPC) services such as Google
AdWords, or Yahoo or a host of other pay services. You also need to know what youre doing or you could
find yourself spending lots of money, getting poor results and losing money very quickly. Also, when
youre first starting out, you have a limited budget, and starting with PPC campaigns may not even be an
option for you at this point in time.
Thats where free traffic exchanges come in. Free traffic exchanges can be a great way to get traffic to
your website. You should also know theres really no such thing as free because you must spend your time
surfing through other websites to earn credits. Free traffic exchanges are a great way to get lots of
visitors to your site however, so spending an hour a day surfing, is not a lot to ask if youre making
sales from your efforts. And isnt this why your in this business to begin with?
Free traffic exchanges are a great marketing tool for a many reasons. The best reason is that you get
lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden
benefits to free traffic exchanges you may not have even considered.
Search engines love free traffic exchanges because of all the incoming and outgoing links they generate.
Plus the rapidly changing content is another reason the search engines love traffic exchanges. Exchanges
that have more content also generate a higher page rank, and therefore more traffic, and increased
memberships. The key is to find exchanges that are very active and have lots of members. The more members
they have, the more potential customers you get looking at your offer and your chances for sales
conversions are that much better. But bigger isnt always better.
Some free traffic exchanges may do very well for one marketer, and be a complete waste of time for
another. If everyone were promoting the same website or affiliate program in the same traffic exchange
for example, then chances are you would not make many sales. Even if you were promoting the best product
or service on the internet, if everyone promoted the same thing, your chances of someone purchasing
through your website or links, are slim to none. Also, when people see the same ad over and over again,
they get desensitized to it. Don't fall into this trap. It's one thing to try and sell a very popular
product/service/ebook etc, but it's another thing when a million other people are trying to do it too.
Competition is a good thing, because it validates your market, but too much competition is tough and it's
time to move on to something else.
We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot
of time. That's why you need to make the best of your opportunity or you will just be wasting a lot of
your time and effort on something that just isn't working. If you have your own niche website, then you
already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find
products/services that everyone else isn't promoting, especially within that particular traffic
exchange.
One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales
pick up. If your sales arent doing well, then test out a few more. When you do find a few traffic
exchanges that appear to be generating sales for you, then narrow those down until you find the one, or
two that are working. Now concentrate your efforts on those because theyre the ones you want. At least
for now anyway. Things may change, so keep an eye on your campaigns and if sales seem to be falling off,
then it might be time to change your offer or find another traffic exchange that could pick your profits
up again.
As I mentioned, your individual promotion is everything. If you're trying to promote something everyone
else is, I don't care what traffic exchange service you're using, your sales conversions are going to be
very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself
and think if you're doing all you can to make sales.
If you're going to use multiple free traffic exchanges, and I recommend that you do, you should get
yourself a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs
feature allows you to have one web browser open with multiple tabs each going to a separate website. You
could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at
the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you
could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies
your earned hits by 5X or 6X.
Getting free traffic to your website can be a lot of work. If you dont have the money to spend on full
blown PPC (pay-per-click) campaigns like Google AdWords or Yahoo, free traffic exchanges are a great way
to get the traffic you need, for Free!
About the author:
Andrew Daigle is owner and creator of TrumpTraffic.com, a Free Traffic Exchange
http://www.trumptraffic.com, DXInOne Free Training Site and Forum http://www.dxout.comand Google AdWords Training
http://www.adwording.com
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